Picture the last working day of the month, when invoices have to go out through the e-Fatura system. The accounting database refuses to start, because storage on the server has been filling up for weeks and the alert emails ended up in a folder nobody opens. Most outages behave like this: they send signals well ahead, yet on the day itself they feel like sheer misfortune. Businesses in Turkey also have to reckon with regional power cuts, fibre severed by roadworks and, occasionally, an earthquake that keeps staff out of the building altogether. Apply keeps an eye on those early signals remotely and gets you ready for the incidents nobody can stop: backups that genuinely come back, a second connection, servers that shut down cleanly when the mains fail, and a written plan people can follow under pressure. Our opening question never changes: if your company stood still for sixty minutes, what would that set you back?
We start from consequences rather than hardware. When everyone agrees which system has to keep running no matter what, and which can sit idle until tomorrow morning, deciding where the budget goes becomes straightforward.
Everything fits on a single sheet: accounting and ERP, the link to your e-invoicing provider, the online store, Trendyol orders, email and the file server. Against each entry we note the longest outage the business can absorb (RTO) and the amount of recent work staff could type in again by hand (RPO). For an 80-room hotel in Antalya, sixty minutes without reservations may already be too long, while last year's archive can happily wait a week.
Disks throwing SMART warnings, volumes more than 90 percent used, certificates and domain names close to expiry, lapsing licences, services that restart themselves every night, UPS batteries losing capacity and backup jobs failing without anyone noticing. Premium clients have these alerts handled around the clock; Start and Business cover them during working hours.
Beyond the usual three copies on two media, we keep one immutable copy in separate storage, protected by different login details and a dedicated two-step sign-in. Even ransomware with full control of your server has no way to delete it. Retention is set long enough to cover mistakes that only surface weeks later.
A fibre or 4.5G/5G fallback from a second operator, a standby copy in a data centre in Turkey or the EU for systems that cannot wait, and a UPS that powers servers down in the right order. When a drive or a battery needs swapping, someone from your team or a local contractor you already use does it while an Apply engineer talks them through each step on video.
A fair share of outages begin with a patch. That is the reason a handful of test machines receive every update before the rest of the company, which only gets it inside a maintenance window you have approved. Where the platform allows, a snapshot is taken beforehand, so if your line-of-business software stops launching, rolling back takes minutes.
Who makes the call, the order in which systems are brought back, how staff and suppliers are told, how customers keep being served with pen and paper, and a pre-written notice ready to post online and on your social accounts. There is also a section on working from home if the office is closed. It is written for management rather than technicians and stored somewhere other than the servers it describes.
Nothing dramatic here, and all of it predictable. Each has a specific remedy, yet no single measure protects against every one of them.
Remedy: track the dates. During the busiest sales week of the year, browsers start calling the shop unsafe and card payments stall at the 3D Secure step. An alert a month ahead of expiry, combined with auto-renewal someone has actually checked, prevents it.
Remedy: monitoring plus backup. With no space left, a Logo or Mikro database cannot write, invoices stop and dispatch notes for outgoing goods cannot be issued. If the drive dies completely, your supplier or staff replace it under warranty and Apply brings back the system and the data.
Remedy: an immutable copy. Criminal groups look for your backup storage before anything else and scramble it along with the servers. One copy guarded by separate credentials and separate two-step sign-in decides whether you are working again that afternoon or negotiating with criminals.
Remedy: UPS, controlled power-down and a mobile fallback. A digger in the industrial zone cuts the fibre, or a summer storm leaves the neighbourhood dark for hours. The crucial part is that databases survive the power-down intact and that services start up again in the proper sequence.
Remedy: snapshot first, agreed window. A WooCommerce plugin that dies after upgrading, or accounting software that will not launch once Windows has installed its monthly fixes. Given a snapshot, the rollback is a matter of minutes; without one, a whole working day can disappear.
Remedy: make data and access independent of the building. After an earthquake, flood or fire, premises can stay shut for days. If the only backup sits on a drive in the same room, there is nothing to restore from. A copy in another city or country and cloud accounts that work from anywhere are the basis of this scenario.
Imagine a furniture maker in Kayseri whose server has been “backed up every night” for years. When it finally fails, everyone learns that the nightly task had been grabbing accounting database files while they were in use, so every copy is inconsistent and will not mount. Error reports were being sent to a colleague who resigned two years ago. A green dashboard reveals none of it; only an actual trial restore does. For this reason Apply restores for real at agreed intervals and writes down how many minutes each attempt needed.
Yes. The 99.9 percent uptime a provider advertises is a promise about its data centres and platform, and says nothing about the files and settings you keep there. Suppose a colleague wipes a large SharePoint folder, ransomware scrambles a virtual machine or a faulty update freezes an app: the provider is fully within its commitment while your team sits idle. Keeping copies, watching your own services and knowing how to recover are still your job.
Settle three things in advance. Keep at least one copy of your data in a different region, ideally another city or an EU data centre. Make sure staff reach cloud accounts and applications from home rather than relying on the office server. And give managers a short contact list, printed as well, showing who calls whom when phone and internet service is patchy. The plan covers all three in a dedicated section.
Mostly your RTO. Getting back by the end of the working day costs relatively little; getting back inside sixty minutes calls for a warm standby and more money. Once the impact analysis is done, most firms find that just a couple of applications really deserve the expensive treatment. We bill the initial assessment and a one-off restore test at €55 per hour plus VAT, with an estimate up front. On the Start, Business and Premium plans, regular testing is part of the ongoing service.
Premium clients get an engineer whatever the time, and the on-call contact details arrive with the contract. Start and Business run Monday to Friday, 09:00-18:00 Turkey time (GMT+3). Should weekends matter to you, the 24/7 support service can be added. The engineer works remotely in every case; when a physical device is involved, a member of your staff follows their instructions with the emergency plan open.
A sensible starting point is a full restore of critical systems every quarter and of everything else once or twice a year. Add an extra test after any major change, such as moving to a new server, upgrading the ERP or switching backup software. Each test gets a brief record of the outcome, the duration and any problems encountered.
Usually, yes. Turkish cybersecurity legislation, the technical and organisational measures expected under KVKK and the ISO 27001 framework all expect some form of continuity and recovery capability. Whether particular duties apply to your company is a question for your lawyer. Regardless of the answer, an impact analysis, a log of restore tests and a written plan are the very documents auditors and corporate buyers request in their supplier questionnaires.
We review your backups and monitoring, carry out a genuine restore and tell you, measured rather than guessed, how long each critical application takes to come back.
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