Data and analytics

Usually both. Statutory records and reconciliation with your mali müşavir are in lira, yet a business that exports, buys raw materials in foreign currency or prices in euros struggles to read trends without the converted figure. The glossary fixes once and for all which rate applies and on which date, and the warehouse stores every transaction in lira as well as in the currency you choose.

Companies living in Microsoft 365 with Entra ID sign-ins usually land on Power BI, since access follows the accounts people already have and exporting to Excel is trivial. Teams comfortable with SQL who would rather avoid per-seat licences often prefer a self-hosted Metabase. Looker Studio is an option for Google Workspace users. Whichever you pick reads from one warehouse, and you get a side-by-side cost comparison before committing.

It should not. Extraction runs after hours or in modest chunks, ideally via the vendor's service layer or a replicated database, and heavy queries are kept well away from office hours. Keeping reports on a separate warehouse is precisely what protects daytime work: dashboards hit their own copy while whoever is invoicing carries on undisturbed.

Hosting sits under an account registered to your business, with Hetzner, OVHcloud, IONOS, an EU region of Azure or AWS, or on hardware you already run. Under KVKK, Apply acts as data processor, and a contract sets that out. If the server is abroad, we work through the cross-border transfer question together with your legal adviser. Access is role-based, so the board sees everything while a regional sales rep sees only their own territory, and every access is logged.

The biggest variable is how healthy your records are. Reasonably tidy data means a first report arrives fast and most effort goes on settling definitions. Thousands of duplicates turn the clean-up into the main job, so dates are promised only after we have inspected what you hold. Billing is either a fixed price or €55 per hour plus VAT with an agreed cap on hours.

Not at all. Excel is a superb analysis tool; the problem is copying data into it by hand every month. Connected through Power BI or straight to the warehouse, a workbook opens with current figures that match what everyone else sees. Personal pivot tables live on, they simply draw from a common source.