Digital marketing

That is outside what we do, and we say so on day one. We look after tags, consent tools, integrations, CRM set-up and site speed. Agencies generally welcome us, since their optimisation finally runs on figures they can trust, and their own numbers tend to improve as a result.

Guidance from the Turkish data protection authority on cookies indicates that anything beyond strictly necessary cookies, especially for advertising and analytics, needs explicit consent first, and saying no should take no more effort than saying yes. We set up the banner in whichever consent platform you prefer, match Consent Mode to it and write the configuration down. Where EU residents visit your site, GDPR is factored in as well. Grey areas remain a matter for your legal adviser.

Under the Turkish law on electronic commerce, known as ETK, and the regulation that goes with it, promotional electronic messages to private individuals need their permission beforehand. Those permissions must be logged in IYS, the national Message Management System, and people must be able to withdraw easily. Messages to businesses and tradespeople follow different rules. A phone number you happen to hold from an earlier call is not permission. We keep separate SMS, email and voice-call opt-ins in the CRM, each stamped with the date and the text the person accepted, and wire your forms so that they stay consistent with IYS. Your lawyer should review any particular campaign.

Yes, with a caveat. A marketplace reports on promotions and orders inside its own seller panel, yet it cannot tell you anything about behaviour on your website. We therefore treat marketplace data as its own channel and set it next to your shop's figures, so you can judge where a given product earns more when promoted.

You will still learn a lot, but some questions will stay open. Without a CRM, nobody can link an enquiry to the invoice it eventually became, so each channel's contribution is guesswork. For companies in that position, introducing a basic CRM is normally our first recommendation, before spending anything more on ads.

Plain mistakes, like a form that silently fails or acknowledgements that go to junk mail, are repaired fast and help immediately. A redesigned pipeline and complete attribution need several weeks of fresh data before one month can be set against another. You will not hear promises about search positions or sales growth percentages from us. Work is charged at €55 an hour plus VAT, or quoted as a flat fee.