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Service · Digital marketing

Marketing audit

Suppose a babywear label from Bursa sells on its own Ticimax store as well as on Trendyol. A sizeable monthly budget goes into Meta and Google ads, and the agency's report shows revenue at eight times ad spend. The bank balance tells a different story. Look closer and the gap explains itself. Some cash-on-delivery orders are refused at the door, yet the ad pixel has already logged them as sales. Shoppers returning from the 3D Secure page appear in analytics as traffic referred by a bank. And plenty of people who click an ad browse the site, then buy the same item on Trendyol because shipping is free there. None of these numbers is false, but none answers the real question: what does one extra customer cost us? The audit lines up figures from the ad platforms, the website and the order system, locates where the chain breaks, and shows which budget brings in money and which only draws pretty curves. Apply does this remotely, with read-only permissions.

Send an enquiry See what this service covers
Read-only
no setting in your accounts is changed
Delivered orders
the yardstick, not clicks
Consent layer
tested by refusing, accepting and changing your mind
Your ads
keep running untouched throughout

What the work covers in practice

We look at what is technically tracked, how much of it may be tracked with permission, and how much finally turns into cash. Ad copy, creative and bidding strategy are deliberately out of scope.

Agree the scope with the engineer who will do the work

Tags and pixels on every page

Google Tag Manager, Meta, TikTok and Google Ads tags, heatmaps and live chat widgets. Leftover snippets from long-finished experiments that still slow the page and still send data are listed too.

Consent and the KVKK cookie guidance

Do non-essential cookies fire before the visitor agrees? Is saying no as easy as saying yes? Are consents recorded? We check against the expectations in the KVKK guidance on cookies; the legal verdict belongs to your data protection adviser.

How Consent Mode behaves in reality

Using a clean browser we decline, accept and revise our choice while logging each outgoing request. That reveals whether Google and Meta tags genuinely follow the answer given.

Breaks at checkout

The 3D Secure redirect of iyzico, PayTR or a bank virtual POS, and third-party booking or quote forms, can sever the session. We verify that the journey from ad click to completed order is tracked from end to end.

Defining success

Only events that bring money count as primary goals: a paid order, a cash-on-delivery order that was actually handed over, a confirmed quote request. Cancellations and returns are deducted, and events like add to basket become secondary goals.

True cost per channel

Google Ads, Meta, TikTok and the marketplaces side by side, with commission, shipping contributions, cancellations and returns folded in, all using one formula.

Priority list

Findings ranked by impact and effort, each with an owner next to it: your team, your agency or Apply.

How we approach the job, from first call to handover

The audit runs fully remotely using screen sharing and video calls. Effort depends on the number of channels and is estimated at the start.

01

Agreeing the goal

We establish which event counts as success, the average margin an order leaves you and which system holds the real sales figures.

02

Crawl and consent test

An automated crawl of all pages, then manual visits on phone and desktop, once declining and once accepting.

03

Reconciling with the till

Conversions reported by each platform are set against the same month's delivered orders, collected amounts and returns.

04

Findings session

We go through the results with you and, if you wish, your agency. Fixes are made by us or handed over as step-by-step instructions.

A cash-on-delivery order is not a sale until the parcel is accepted. Ad platforms learn from whatever you report to them as a purchase. Report refused parcels as purchases and the algorithm becomes very good at finding people who order and then don't open the door. Sending the realised value back to the platform after delivery usually costs less than raising the budget, and achieves more.

Frequently asked questions

ROAS is typically calculated on revenue including VAT, before cancellations and returns, and ignores product cost, shipping and marketplace commission. In the audit we recompute it on the margin from delivered orders, and the gap is often startling.

The KVKK cookie guidance expects explicit consent for non-essential cookies and rejecting to be as easy as accepting. We show how closely your banner meets that expectation technically; the definitive legal reading comes from your data protection adviser.

Yes, provided each influencer's code and tagged links are matched to the order system. The audit also checks whether those codes are recorded properly and what return rate they carry.

No. Read access to GA4, Tag Manager, Google Ads and Meta Business Manager is enough, with Merchant Center and your shop admin added where needed. You grant the permissions and you revoke them when we finish.

Time spent is billed at €55 an hour plus VAT. After the goal-setting call we send you the expected scope and effort in writing.

Neighbouring services that often go with this one

Back to the overview of this area
Service Sales funnel and CRM Every enquiry in one place, fast first replies, quotes that get chased and messaging consent kept in line with IYS

See where your advertising budget ends up

Which channels do you advertise on, and with roughly what monthly budget? We will suggest a scope for the audit and a start date.

Availability
Weekdays 09:00-18:00 Turkey time (GMT+3); an answer follows by the next working day
Calls
By video, over Microsoft Teams or Google Meet

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