Service · Websites and web applications

Search engine optimisation (SEO)

Most SEO reports open with a rankings table and never get further. What matters to a business is whether people arriving from search go on to request a quote or place an order. Take a hypothetical Bursa toolmaker producing plastic injection moulds and looking for customers abroad. Reaching page one for “plastic injection mould manufacturer Turkey” is only a nice screenshot if it brings no enquiries. Meanwhile, half of the same firm's English pages might carry the wrong language tag, product URLs might display broken Turkish characters and the quote form might not open on mobile. Our SEO work fixes those basics before chasing rankings, then prepares the right pages for the right searches and measures success in enquiries received.

Technical audit
crawling, indexing, speed and structured data
Content plan
page by page, driven by real search intent
Local visibility
Google Business Profile and map results
What we count
enquiries and orders, not positions

What the work covers in practice

SEO rests on three legs: a site search engines can read, content that matches the right queries, and measurement showing it actually brings in business.

Agree the scope with the engineer who will do the work

Technical SEO audit

Using Google Search Console data and a crawler, we find broken links, redirect chains, duplicate pages, missing titles and descriptions, and robots or sitemap errors. Each finding goes into a to-do list ranked by impact.

URLs and Turkish characters

Consistent simplification of addresses containing ç, ğ, ı, ö, ş and ü, merging duplicates caused by letter case or trailing slashes, and 301 redirects from old URLs.

Speed and Core Web Vitals

Image compression, removal of unneeded scripts, caching and font settings. The goal is to pass the “good” threshold in real-user data on mobile.

Content and search intent

We separate informational queries from buying ones and plan a single strong page for each key service or product group. Weak pages competing on the same topic are merged.

Multilingual sites

Correct hreflang tags for Turkish and English, plus Arabic or Russian where relevant, a separate URL per language, and copy genuinely written for each language rather than machine-translated.

Local search

Google Business Profile set up with categories, opening hours, photos and service area, kept consistent with the contact details on your site, plus the habit of replying to reviews.

Measurement

We link Google Analytics 4 with Search Console and define form submissions and orders as conversions. The monthly report opens with the number of enquiries from organic search.

How we approach the job, from first call to handover

Technical fixes often show results within a few weeks. Content and local visibility need several months.

01

Audit and baseline

We capture the starting point: indexed pages, organic traffic and enquiries from organic search. Every later month is compared with these figures.

02

Technical fixes

High-impact, low-effort items go first. Whether the site runs on WordPress, a store platform or custom code, changes are tried in staging before going live.

03

Content work

For priority pages we prepare keyword and question lists. Your team can write while we handle structure and review, or we draft and you add the expert knowledge.

04

Monthly review

A short online meeting covers the figures, completed work and next month's priorities. We are happy to drop tasks that show no effect.

An SEO service that guarantees the top spot is promising something it cannot control. The search engine decides rankings, and its algorithm keeps changing. Realistic SEO promises to remove technical obstacles, offer pages that match search intent and report results honestly. Shortcuts such as bulk link buying or mass-produced content can wipe out a site's visibility with a single update, and we do not use them.

Frequently asked questions

If technical problems are serious, indexed pages and clicks can rise within a few weeks of the fixes. For competitive searches, content work takes a few months to pay off. We estimate this at the start, and you follow it in the monthly reports.

Most searches in Turkey go through Google, so it gets priority. A technically sound site also does well on other search engines. Registering with Bing Webmaster Tools and Yandex Webmaster takes minutes and is part of our set-up.

No. For a service business, ten good service pages often bring more work than fifty short blog posts. A blog is worthwhile when you want to answer questions your customers genuinely ask.

Search inside Trendyol or Hepsiburada follows its own rules and is mostly about product titles, attribute fields and images. This service focuses on your own website, though we can help make product data consistent across both channels.

The audit and technical fixes come with a fixed quote. Ongoing content and measurement work runs on a monthly hours budget at €55 per hour plus VAT, and you see each month where the time went.

Let's talk about your search visibility

Send us your site address, target markets and the kind of enquiries you want from search. We reply within one working day with our first observations.

Availability
Weekdays 09:00-18:00 Turkey time (GMT+3); an answer follows by the next working day
Calls
By video, over Microsoft Teams or Google Meet

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