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Service · Websites and web applications

Landing page

A large share of ad spend disappears on the page people land on after clicking. Someone taps a Google Ads or Meta advert, arrives on the home page, scans the menu, cannot see the offer they were promised and hits back. Suppose an 80-room hotel in Antalya is promoting off-season corporate meetings and wedding packages. The person who clicks is an event planner with three questions: how many guests the hall seats, which dates are free and how pricing works. Show that person a page answering exactly those questions and ending with a short enquiry form, and the same budget normally produces noticeably more enquiries. That is the entire job of a landing page: one audience, one offer, one next step.

Send an enquiry See what this service covers
One goal
form, booking or download, never several
Speed
aiming for under 1.5 seconds on mobile
Measurement
conversion tracking only with consent
Variant tests
A/B comparisons for headline and form

What the work covers in practice

A landing page looks small, yet copy, engineering and measurement all have to come together for it to perform.

Agree the scope with the engineer who will do the work

Message and layout

A headline that repeats the promise in the ad, three or four concrete benefits, brief answers to objections and a single call to action repeated down the page. Menus and distracting links are removed.

A short form

Only the fields you really need, since each extra field cuts completions. Leads go instantly to email, your CRM or a spreadsheet, and the person receives an automatic thank-you message.

KVKK and marketing consent

A privacy notice beside the form. If you plan marketing emails or SMS, a separate, unticked consent box and the fields needed to pass approvals to the İleti Yönetim Sistemi (İYS).

Consent-based tracking

Google Analytics 4, Google Ads and Meta conversion tags stay dormant until the visitor accepts cookies. With Google Consent Mode, visitors who decline are still reflected through modelled data.

Speed on mobile

The page runs on a light template rather than a heavy theme. Images are compressed and fonts kept to a minimum so it opens instantly on a phone.

A/B tests

Two versions of the headline, image or form length run in parallel until enough traffic has arrived. Decisions rest on results, not gut feeling.

How we approach the job, from first call to handover

A landing page can be live in days. The real work starts once the first numbers come in.

01

Goal and audience

We pin down who you want to reach, what the ad promises and what a lead is worth to you. That gives an acceptable cost per lead.

02

Copy then design

Words come first, visuals second. You see the page draft together with the ad copy and approve both at once.

03

Set-up and tracking

The page goes live and form connections and conversion tags are tested. We confirm that a test lead appears as a conversion in the ads account.

04

Two-week review

We read the first fortnight's figures with you: visits, form starts, submissions, cost per lead. The next change to test is chosen from those numbers.

A landing page nobody measures is just a nice-looking page. The mistake we see most is a conversion tag that fires when the page loads rather than when the form is submitted, or a form that never sends people to a thank-you page. The ads account then shows either zero conversions or hundreds of imaginary ones, and budget drifts to the wrong adverts. Before launch we submit a genuine test lead through every form and check that it appears exactly once in the ads account.

Frequently asked questions

Either way works. A path under your domain, for example yourdomain.com/meetings, keeps the brand consistent. If the current site is slow or tied to a heavy theme, we build the page separately on a light stack and connect it to the same domain.

This service covers the page, tracking and form. Running the ad account is a separate digital marketing task. If another agency handles your campaigns, we align with them on goals and tag structure.

One per distinct offer or audience. Explaining wedding packages and corporate meetings on the same page weakens both. We usually suggest starting with one or two and multiplying whatever works.

No cookies are set for them, so they are not tracked individually. Google Consent Mode fills that gap with estimated figures. Form submissions themselves are counted in full in your own system, regardless of cookies.

Neighbouring services that often go with this one

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Service WordPress websites Your own block theme, a lean set of extensions, licences owned by the business Service Shopify, ikas and other platforms ikas, IdeaSoft, T-Soft, Ticimax, Shopify or WooCommerce, picked on evidence Service Brochure site and product catalogue A compact site with a catalogue that collects quote requests instead of payments Service Corporate website Clear, separate paths for customers, candidates, suppliers and journalists

Plan your landing page

Tell us what you want to promote, which ad channels you use and what a lead is worth to your business. You will hear back within one working day.

Availability
Weekdays 09:00-18:00 Turkey time (GMT+3); an answer follows by the next working day
Calls
By video, over Microsoft Teams or Google Meet

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