Imagine a family business in Antalya that runs two hotels and a restaurant. Its front office software is a decade old and the vendor has stopped releasing updates. The channel manager, the accounting package and the restaurant tills each come from a different supplier. A foreign tour operator has asked in writing how guest data is protected, the general manager wants AI to draft replies to guest messages, and someone from the younger generation is pushing for a home-grown booking engine. Each idea has its supporters, and every one of them competes for the same money and the same few people's attention. Strategy work sorts this into a defensible sequence: this winter's jobs, next year's jobs, and ideas you consciously set aside. You come away with a living plan full of numbers, names and review dates, not a brochure. Apply runs the engagement entirely remotely, over video calls and with read access to your systems.
We don't start from a software shopping list. We start from questions about how your business actually operates, and the plan grows out of the answers.
How do you make money, where do customers find you, where does staff time leak away, what knowledge lives in just one head, and which IT failure hurt most in the past two years? The answers largely decide by themselves which projects move to the front.
The only colleague who knows the admin password, spreadsheet macros one person understands, accounts tied to an ex-employee's private email. These get their own lines on the plan, because the cheapest and most urgent fixes usually turn up here.
Is customer and sales data in your own systems, or does it sit with a marketplace, an online travel agency or a supplier? We pin down which data would stop the business if you lost it.
For every need we lay cloud services, installed licensed software and bespoke development next to each other. Price matters, but so do ease of leaving, support for Turkish e-documents and how many individuals you would depend on.
e-Fatura, e-Arşiv and e-İrsaliye duties, KVKK, security questionnaires from large customers, and for firms selling into the EU the EU AI Act and accessibility expectations. We pick out the ones that apply to you and give them a slot in the calendar.
Each phase shows external spend and the hours your own people must contribute as separate figures. That is how we avoid projects that are funded on paper but stall because nobody has time for them.
Programmes run by KOSGEB, TÜBİTAK or regional development agencies may fit certain steps, and we flag where. Apply holds no accredited adviser role in them, submits no applications and cannot promise that funding will be granted.
How long it takes depends on company size and how many departments are involved; we estimate it before starting.
A two-hour video session with management to work through the five questions and write down how success will be judged two years on.
With their consent, we watch the screens of a few employees remotely for one working day. Manual workarounds that never come up in meetings show themselves here.
One or two routes per initiative in a single table, showing benefit, cost, risk, internal effort and dependencies. The ranking follows from that table, with reasons attached.
The one-to-three-year plan with its review gates, plus a detailed task list for the first quarter with a named owner for every item.
Your trading calendar, not the technology, sets the timetable. A hotel does not swap its front office system in July, a retailer keeps its hands off payments during the November sales, and an accountancy practice never migrates a server during filing week. Before anything else we mark your peak periods, then place the big changes in quiet weeks. Break that rule and staff will reject even well-chosen software.
Quotes assume you are already asking the right question. Strategy work establishes which problem needs solving and in what order; only after that does gathering quotes make sense, and the quotes become comparable with one another.
We see it as a means of speeding up a particular process rather than a goal in itself. If gains can be measured on something concrete, like guest messages, quotations or document reading, it earns a place; if not, it waits.
It is meant to be a working tool. We recommend revisiting it at every review gate and at least once a year, since exchange rates, markets or regulation can reshuffle the priorities.
Only by marking which steps might be eligible. Apply is not an accredited adviser, does not write applications and cannot guarantee any support. Current terms are published by the institutions themselves.
No, the plan belongs to you and any team can deliver it. Our own time is invoiced at €55 an hour plus VAT, against an estimate you see in advance.
Tell us what keeps you up at night: running costs, the speed of change or exposure to risk. We reply with a suggested approach and an honest estimate of the effort.
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